Your invitation to join us as a Founding Member
Getting Started with SEO
The Quick & Easy Way!
I’ll show you everything you need to know about SEO to get your business to thrive - no techy overwhelm guaranteed!
Enrol as a Founding Member of Getting Started With SEO today! >
A few kind words from recent clients
Leadership Consultant
"I am absolutely delighted with the whole email sequence. They flow beautifully and create exactly the experience I want people to have when they meet my work for the first time.
I am so grateful to you for creating space in a way that I simply can't right now and, from that space, creating an experience of me. They all read brilliantly but e-mail 5 is an absolute masterpiece!
Thank you. Thank you. Thank you."
Branding Expert
"I approached Sarah because I was struggling to see the wood for the trees. Sarah helped me by cutting through the fog of ideas to help me focus on what direction I really wanted to take my business.
I came away with a clear, clear, scheduled plan of action. I sent out my first newsletter which performed 40% better than the average for my industry and I'm now producing 3 original pieces of content a week which I repurpose and use across all my channels."
Health Coach and Author
"Before working with Sarah I was so lost regarding SEO, keywords, content schedules, and the like. Not only did she deliver keywords for five areas of my website, helping me understand the importance of them and where to place them in my writing, she delivered ONE HUNDRED – count them! 100! – content topics to get me through blog writing for two years.
In addition, she provided me a calendar with the top content ideas to see me through three months of my pre-launch period. I can always turn to her for her professional opinion and insight. I am so happy she is on my team, and I will not hesitate to call on her for other services she offers."
By the end of the program you will...
01.
Get out of overwhelm and understand what SEO is and how it works - so you can get it to work for you.
You’ll be confident speaking SEOese.
No more overwhelm or pretending you know what that tech “support” guy is talking about.
No, you’ll be a walking, talking, self-empowered SEO Jargon Buster.
No pulling the wool over your eyes!
02.
Follow my simple step-by-step keyword research process and learn exactly what to do with your keywords once you've found them.
You'll learn exactly how to get started with keyword research and see how easy it really is when you've got a simple, step-by-step (and free) framework to follow.
Just work the steps, and you can find these golden-ranking nuggets whenever you need them. Simples.
03.
Learn how to quickly optimise all your content and your website (and get fixing things) as part of everyday living - it will save you hours!
You’ll see how easy (and quick) it is to optimise all your content and your website with the very best keywords for your business.
You'll also know how to confidently fix the things that aren’t quite working by learning how to do a simple SEO audit, so you can get your website up to Google’s demanding standards for ranking on Page 1.
A look at the modules in the programme
Module 01.
What is SEO and why is it so important.
I make the case for pulling your head out of the sand!
Module 1.1: What does SEO mean?
Module 1.2: How does SEO work?
Module 1.3: The Google Algorithm - What you need to know, and what you can ignore.
Module 1.4: How SEO will help you grow your business
Module 1.5: The SEO stats you need to see - SEO will never seem boring again!
Module 1.6: The 3 types of SEO and how to use them.
Module 02.
How to Get Started with Keyword Research
I’m going to prove to you that keyword research is simple and easy - honestly!
Module 2.1: What are keywords?
Module 2.2: What is keyword research?
Module 2.3: Four Steps of Keyword research - Creating your Long List
Module 2.4: Four Steps of Keyword research - Assessing Demand.
Module 2.5: Four Steps of Keyword research - Assessing Difficulty.
Module 2.6: Four Steps of Keyword research - Fulfilling Searcher Intent
Module 2.7: Keyword next steps - that’s all very nice, but what do I do with them now?
Module 03.
How to use SEO to optimise all your CONTENT (especially your blogs).
By the end of this module - Google is going to love your content and will be sharing it left-right and centre.
Module 3.1: How to plan content people will read by using your keywords
Module 3.2: How to write and SEO optimised title for your blog
Module 3.3: How to use headings to optimise your blog
Module 3.4: Blog length matters: How long should yours be?
Module 3.5: Everything you need to know about images and alt text.
Module 3.6: How to fill out page titles and meta descriptions.
Module 3.7: Why you need to customise your URL slug (and how to do it)!
Module 3.8: Other things you can now optimise - Your Podcasts, YouTube, and Pinterest.
Module 04.
How to use SEO to optimise your WEBSITE
Now you’re going to learn how to get Google to fall in love with your website and make them want to show you off to everyone that asks!
Module 4.1: Content is Queen! How to fill your website with RELEVANT content.
Module 4.2: How to seed your keywords across your website so Google gets to know you.
Module 4.3: Add your page titles and meta descriptions on all your pages too.
Module 4.4: How to fill out your page image alt tags - and why it’s so important.
Module 4.5: Link Building 1 - Make sure your pages link internally
Module 4.6: Link Building 1 - How to start building backlinks.
Module 4.7: Setting up your 404 Page - Why you need to bother and how to do it.
Module 05.
The non-techy guide to technical SEO.
You’re going to walk away from this module feeling like an SEO ninja - nothing will ever faze you again. Bring on the tech!
Module 5.1: How to measure and improve your page speed so Google loves you.
Module 5.2: How to make sure your site and your content are Mobile-Friendly.
Module 5.3: Site Architecture. Check your site is built right - for your visitors and the bots
Module 5.4: Site Maps - You need one if you want to be found. Here’s how to check yours.
Module 5.5: SSL and Security Settings - Boost your trust factor with the right settings.
Module 06.
How to do an SEO audit.
You need to keep your content and your website up to scratch SEO-wise to keep your rankings. Learn how here.
Module 6.1: What is an SEO Audit anyway?
Module 6.2: How to do an SEO Audit (for free).
Module 6.3: How to fix broken links and pages.
Module 6.4: How to fix duplicate content.
Module 6.5: How to fix meta description issues
Module 6.6: How to fix orphan pages.
Module 6.7: How to fix 3XX and 4XX issues.
FAQs
I get so overwhelmed when I start thinking about SEO. I just don’t know where to start! Will this course help?
I need to start ranking quickly. Is this course going to help me do that?
I’ve got so much on my plate right now. I just don’t have the time for ANYTHING else. Please tell me this stuff is quick and easy to do, or I’m out!
I’m just not techy - this stuff goes right over my head. I won’t be able to keep up, will I?
How do I know if anything I’m doing is working? Is it worth the effort?
What if I just genuinely don’t have the time or the inclination to bother about SEO? Can you help?
More kind words
Menopause Coach
"I approached Sarah because I needed support in creating and implementing a content strategy.
Sarah helped me to develop my messaging, define my offer and map out a detailed marketing funnel.
The result was a strategic 6-month plan. Sarah understands how to build a business from the ground up and how to make it work for you and your lifestyle. "
Realignment Specialist
"Sarah created my lead magnet and the follow-up email series. I was struggling to complete a lead magnet from start to finish and I was having trouble pulling it all together.
I was amazed at how easily she understood my business concepts. She was able to help me sort through my ideas and come up with a lead magnet to match my digital online course. Once we came up with the plan, I was so excited and relieved. She took the ideas and information organized and created well-planned content.
I am so thankful to have met her and look forward to future projects together."
Food Industry Expert
"Sarah reviewed my Linked In profile and developed and implemented an SEO plan. I had not done any SEO work at all. I instantly knew I had found someone who totally understood me, my voice, and my personal and brand values.
Firstly, I asked for help writing my new web copy and creating the SEO for the website - she did and I achieved a 100% score from Google straight away.
She then reviewed all my social media profiles including Linked In and updated them all in line with the key words she had created for me, to help me reach my target audience and make more focussed, targeted connections . That is paying dividends already.
I've also worked with her to create a social media content plan in line with my business strategy and break that down into quarterly action plans which I will implement.
It's been easy to work with her, and fun ...I will continue to work with her quarterly going forward and would highly recommend her to my clients and colleagues too...I cannot speak highly enough about working with her and the quality of work Sarah delivers."
Nice to meet you!
I'm Sarah, and I help you attract more clients and grow your business using Content Marketing and Search Engine Optimisation (SEO)
I help you create high-quality content that educates, entertains, and informs your dream clients, so you position yourself in your niche as an authority, with the answers they need to solve whatever issue they’re looking for help with.
Your content will also help you build trust and rapport with your target audience so you’ll convert your leads into profitable lifelong clients.
But to get this fabulous content seen, you need to make sure your SEO is up to scratch. So I help you with your keyword research and make sure that your website and content are optimised for the search engines.
Basically, I’ll help you get Google to fall in love with everything you do, so you’ll be rewarded with great page rankings and loads more visibility!
Which, of course, means more people get to learn about how you can help them, which leads to you doing more of the work you love and more money in the bank so you can get on with living that fabulous life you’ve been dreaming of!
