OUR MISSION IS SIMPLE:
MAKE COMMUNICATIONS WORK.
At TCW we transform how brands
and organisations communicate.
Give impactful media interviews
Successfully prepare for, and deliver, a media interview that creates impact
Deliver engaging
presentations
Give memorable presentations and speeches that engage audiences
Proactively manage any crisis
Be prepared and equipped to manage any situation effectively with the best possible outcomes for your organisation
How do we do it?
From our bases in London and Dubai, we work with our clients around the world to help them to communicate better. Here are a few examples of how we’ve made communications WORK for our partners.
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Testimonials
NAME - JOB TITLE
"Understand the mindset of success which is the key to long term sustainable success and fulfillment. Understand the mindset of success which is the key to long term sustainable success and fulfillment."
Making Communications Work for Our Clients
CONSISTENTLY
Manufacturing company:
Our client has teams presenting at global conferences and trade shows monthly – both online and face-to-face. Prior to each event, TCW’s coaches engage with each team to refine their presentations, ensure consistent messaging comes across and each presenter is confident, knowledgeable and inspiring.
STRATEGICALLY
Utility company:
A client’s large communications team was falling short of delivering against their goals. We assessed team skill sets, developed a competency matrix and career ladder, built individual development plans, defined internal policies, procedures and processes and upskilled team members. Within a year, the team had improved performance and was successfully supporting the management team with more focused communications strategies.
GLOBALLY
For more than 10 years we’ve been working with a client who holds an annual global congress in a different country each year. We’re the resource that coaches and supports over 50 spokespeople before and during events to deliver the right messages across all communications channels including press events, interviews, onstage and online deliveries, panel discussions and Q&As. The result is more confident spokespeople and consistent messaging across all audiences including international stakeholders and media.
Airline
for nearly a decade, we have been supporting a large airline by providing senior counsel to their spokespeople to prepare for important international media interviews and presentations. We work as an extension to the airline’s communications team by ensuring messaging is consistent and spokespeople confidently deliver key messages in often challenging media engagements.
Energy company
What do you do if a crisis hits? Do you know if your staff are prepared to communicate with stakeholders including media, employees, clients, shareholders and government regulators? With our global energy client, we plan crisis scenarios and with the leadership and communications team, stress-test with a series of simulations and role-play exercises. We have identified and adjusted non-performing company protocols and processes so crisis communications were ready and effective.
National government
A country’s government was facing severe criticism by international media. Using our workshop process, together we identified a messaging hierarchy, proof points and tactics to resonate abroad. With the house in order, we then implemented a four-year programme for all spokespeople to deliver proactive storytelling across all channels.
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