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What does your customer want?

How does your course/ membership/ coaching make your ideal client's life better?

Aim for clarity over clever so that website visitors instantly know whether or not they're in the right place.

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Grow Your Audience

Increase Your Authority

Monetize Your Expertise

What is it costing your ideal client to not do business with you?


Use this section to make clear what the stakes are of not working with you or joining your program. How will life look a year from now if they do nothing or choose another avenue?

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Use this section to outline 3-5 key benefits your client will experience after working with you

An explanatory paragraph that outlines the benefits someone can expect to receive after completing your program or joining your membership.

An explanatory paragraph that outlines the benefits someone can expect to receive after completing your program or joining your membership.

An explanatory paragraph that outlines the benefits someone can expect to receive after completing your program or joining your membership.

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An empathetic statement that also positions you as the authority.


It wasn't so long ago that I was where you are now and I

know what it feels like to want XYZ.

Over the past X number of years, I've helped [number]

of people achieve Y result

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Featured in...

Kind words

Awesome testimonial here

It wasn't so long ago that I was where you are now and I

know what it feels like to want XYZ.

Over the past X number of years, I've helped [number]

of people achieve Y result

Our XYX framework/system will help you overcome [what].

Choose your preferred method of learning and let's get started...

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Choose Your Prefered Learning Style

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Work at Your Own Pace 

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Watch the Dial Move on Your Results

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Explanatory Paragraph

Empathize with your client’s problems and then talk to how great their life will be once they've completed your program and learned your system/framework. This paragraph can either be a high-level introduction to your signature offer or an About section where you use your own experiences to demonstrate why you're the best person to help them achieve their desired result. Be the Guide, not the Hero.

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