Hello!

Not that long ago my own business was nothing to brag about. 

Empathize with your client’s problems and then talk to how great their life will be once they've completed your program and learned your system/framework. This paragraph can either be a high-level introduction to your signature offer or an About section where you use your own experiences to demonstrate why you're the best person to help them achieve their desired result. Be the Guide, not the Hero.